Privacy Policy

Effective Date: February 2, 2026

Betta Health Systems ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, including when you opt in to receive text messages (SMS/MMS) from us.

By providing your personal information and opting in to our messaging services, you agree to the terms of this Privacy Policy. If you do not agree, please do not provide your information or opt in to our messaging program.

1. Information We Collect

We may collect the following types of personal information:

Information You Provide Directly

• Full name
• Phone number (including mobile number for SMS/MMS messaging)
• Email address
• Mailing address
• Date of birth
• Insurance information
• Appointment preferences and scheduling details
• Any other information you provide on intake forms, contact forms, or during communications with our office

Information Collected Through Messaging

• Your mobile phone number
• Opt-in and opt-out status and dates
• Message content you send to us (e.g., STOP, HELP, or appointment-related replies)
• Date, time, and frequency of messages sent and received

Information Collected Automatically

• Device and browser information when visiting our website
• IP address and general location data
• Website usage data (pages visited, time spent)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Appointment Management: To schedule, confirm, and send reminders about your healthcare appointments
• Patient Communication: To respond to your inquiries and provide customer support
• SMS/MMS Messaging: To send you text messages related to appointment reminders, booking confirmations, and promotional or educational content about our services (only if you have opted in)
• Operations: To manage patient records and improve our services
• Legal Compliance: To comply with applicable laws, regulations, and professional obligations

3. SMS/MMS Messaging — Specific Disclosures

When you opt in to receive text messages from Betta Health Systems:

• Your phone number is used solely for the purpose of sending you the messages you have consented to receive
• We use a third-party messaging platform (Twilio) to deliver text messages. Twilio processes your phone number and message data solely to facilitate message delivery on our behalf and is bound by its own privacy obligations
• Your opt-in status and messaging data are not shared with any other third parties for marketing or promotional purposes
• Message content is retained only as long as necessary for operational and compliance purposes

4. Data Sharing and Disclosure

We may share your personal information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our services (e.g., Twilio for messaging, appointment scheduling software). These providers are contractually obligated to protect your information and use it only for the services they provide to us
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Protection of Rights: To protect the rights, safety, or property of our organization, our patients, or others
• With Your Consent: When you have given us explicit permission to share your information

We do not sell your personal information to any third party.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Patient records are retained in accordance with applicable state and federal healthcare record retention requirements
• SMS/MMS messaging records (opt-in consent, opt-out requests, message logs) are retained for a minimum of five (5) years to comply with regulatory requirements
• When information is no longer needed, it is securely deleted or anonymized

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Access controls limiting who can view patient information
• Regular security assessments and updates
• Staff training on data privacy and security practices

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Opt-Out of Messaging: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. You will receive a one-time confirmation message, and no further messages will be sent unless you re-opt in
• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct inaccurate or incomplete personal information
• Deletion: You may request that we delete your personal information, subject to legal retention requirements
• Withdrawal of Consent: You may withdraw your consent for data processing at any time, which will not affect the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us using the information provided below.

8. Children's Privacy

Our messaging services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18 for our SMS/MMS messaging program. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to remove that information.

9. Third-Party Links

Our website or messages may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: